Grrrl Clothing, founded in 2015, operates as an e-commerce platform specializing in women’s sports and leisure apparel. The company focuses on size-inclusive clothing, targeting niche women’s sports such as MMA and highland games. It aims to offer athletic wear for all body types, promoting confidence and self-respect among women.

Grrrl has secured investment from Battle Born Venture, a venture capital firm. The company is headquartered in Singapore and is co-founded by Kortney Olson and David May.